DESIGN

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Global design resources

• More than 100 dedicated designers work in house on Deli product development.

•  Global design partners to answer worldwide consumer expectation.

Localized product development to satisfy local market needs.
All Deli product development are made in house.

Bumpees
Colorun
Color Kids
Color emotion
POP
Orbit
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Pioneer
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Cover Up

A design with attitude to make the products vivid and attractive.

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Regional

Market

Research

Brainstorm

and

concept

Prototype

and

finalized

Sampling

and

Tooling

Product

launch and

verifying

 Two design stories of Bumpees and POP as example

can you catch bumpees

The subject name "Bumpees" is an onomatopoeia that taken from "Bump". Naughty, malleable, that's what we hope to show in Bumpees.

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bump

We set this product theme as some little alien monsters, who have super powers that can transform their body and skin color freely.

Bumpees are lively and restless troublemaker, we can find them in many student categories: rule, pencil sharpener, correction tape, correction liquid, mechanical pencil, files and so on. The target customer is 9-15 years old children, they are elementary and junior school students, who have the self-expression and some degree of purchasing power.

POP

Contrast color is the subject of "POP". In the fashion world, an ingenious color matching can improve one's temperament, that's confidence and energy.

As to the products. Deli design team choose five colors in terms of the basic design elements. We hope can bring modern, dynamic and colorful visual perception and usage experience to consumers.

 

PANTONE YELLOW C

PANTONE PROCESS BLUE C

PANTONE 298C

PANTONE 212C

PANTONE 381C

PRODUCTS

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COLORING

PRODUCT

SCHOOL

GEOMETRY

CORRECTION

TOOLS

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COLORING

PRODUCT

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SHARPENER

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STICKUP

SCHOOL

WRITING

INSTRUMENT

SCHOOL

ORGANIZATION

Affordable: A right price for high quality and more additional value.

Safe and Eco friendly:  Committed to usage safety and environmental sustainability.

User Experience: Great designed product to make life easier.

Innovative:  Constant innovation to make the stationery of tomorrow

MANUFACTURING AND QUALITY

4 Industrial Areas with  12 Manufacturing Factories

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Deli Xinling Headquarter

Deli Jiangbei industry zone

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Deli Huangtan industry zone

Deli High-tech district industry zone

In-house key process test center

Well equipped Deli

test center, serve deli

R&D and QC Teams in

wide stationery

categories

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