October 27, 2025 — Ningbo, China.
Under the theme “Flourishing—Towards the NEW,” Deli officially unveiled its premium design stationery brand Nusign to a global audience. Over 200 key distributors and partners from more than 70 countries and regions — including Europe, the Americas, Japan, South Korea, Southeast Asia, the Middle East, and Africa — gathered to witness the brand’s international debut.
As younger consumers increasingly value quality and experience over mere functionality, Deli founded Nusign in 2017 — a mid-to-high-end stationery and lifestyle brand that blends minimalist aesthetics with refined craftsmanship.
The brand name derives from “Nu + Design”, symbolizing a commitment to innovative product design. Nusign’s portfolio now spans office, study, home, and creative lifestyle products, earning strong recognition among design-conscious users worldwide.
Mr. Li, Vice President of Deli Group and General Manager of the Nusign brand, emphasized the company’s long-term vision during the launch:
“Our mission is to provide global consumers with high-quality products and services. Our vision is to become an aesthetic stationery brand that serves the world. This global launch marks an important starting point for Nusign’s international journey and a key step in Deli’s continued globalization of the creative stationery industry.”
Mr. Charlie, General Manager of Deli’s International Business Division, shared the brand’s development journey and global strategy:
“From the very beginning, Nusign was built on a deep understanding of the global demand for both aesthetics and quality. Today’s launch is a milestone in Nusign’s international expansion — symbolizing confidence in bringing stationery that merges Eastern aesthetics with global perspectives to users around the world.”
At the event, Nusign presented more than 500 products across three core lifestyle categories — study, office, and home — demonstrating the brand’s diverse creative strength and market potential.
Among the highlights was the “Master Series”, designed by world-renowned designer Naoto Fukasawa, which embodies simplicity, warmth, and elegance, setting a new benchmark for premium stationery design.
The “Puzzle Series” captured attention with playful letter and emoji clips that inspire personalized expression — reflecting the rise of “emotional stationery” among younger users.
Other themed collections such as “Daylight Whisper,” “Natural Flow,” and “Golden Ridge” showcased Nusign’s multi-dimensional design philosophy — celebrating the beauty of everyday life through refined details and a modern lifestyle lens.
The open exhibition area invited guests to experience Nusign’s craftsmanship firsthand — from texture and ergonomics to design ingenuity. Many distributors praised the products’ perfect balance between artistic sensibility and practicality, noting how Nusign precisely meets global consumers’ growing expectations for premium stationery.
On-site orders were brisk, underscoring the brand’s strong appeal and commercial potential in international markets.
The successful conclusion of the Nusign Global Launch marks the beginning of a new era in the brand’s international journey. Backed by Deli Group’s strong manufacturing capabilities, clear brand positioning, and unwavering focus on design and innovation, Nusign is poised to accelerate its global expansion.
As the brand moves forward, Nusign remains committed to its vision of becoming “The World’s Nusign” — a name synonymous with refined aesthetics, innovation, and Chinese design vitality on the global stage.
Discover the full range of Nusign’s innovative products: https://www.deliworld.com/product/nusign/
